Dr.Jart+, the global Korean-born skincare brand which was acquired by The Estée Lauder Companies in 2019, has named K-pop band Enhypen as its first global ambassador.
 
The group is composed of seven members: Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki.
 
“We are so excited to welcome Enhypen and their fans into the world of Dr.Jart+,” said Christopher K. Wood, Global Brand President, Dr.Jart+. “Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. Enhypen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity and great skin.”

About the Campaign

Dr.Jart+ will debut its partnership with Enhypen in a new campaign called “Supercharged repair, Cicapair.” The campaign showcases each member of Enhypen trying to solve a unique challenge, which is tied to a skincare benefit that the Cicapair line can help solve.
 
“We are delighted and honored to become the inaugural global ambassadors for Dr.Jart+,” Enhypen said in a statement. “We plan to reveal our most authentic and natural selves with Dr.Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon.”

 

 

 

 

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The Dr.Jart+ Cicapair Line

The new Dr.Jart+ Cicapair line now includes a potent Cica Complex and additional ingredients, such as Allantoin and R-Protector, to quickly and effectively improve damaged skin barrier and improve the look of irritation and sensitivity.
 
To enhance absorption into the skin, the new Cicapair products have Centella Asiatica Extract combined with CoolSonic Technology, which provides powerful soothing effects on skin.
 
The new Dr.Jart+ Cicapair line will be available in November 2023 in South Korea, December 2023 in China, and markets across the United States and Europe in the first half of 2024.

Related Beauty Insights

According to GlobalData, the South Korean makeup market is projected to rise to KRW 2,827.8 million ($2.5 billion) by 2026, registering a compound annual growth rate (CAGR) of 5.5% over 2021–2026.